Experience Authentic Beauty Concept Deep Cleansing Shampoo – a sulphate-, paraben-, and silicone-free cleanser that removes environmental impurities, product build-up residues and greasiness, leaving hair refreshed with a floral scent. Infused with a sulphate-free surfactant, C14-16 Olefin Sulfonate, known for high foaming and emulsifying properties. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed away.
Step 1: Apply Shampoo
Massage Deep Cleansing Shampoo onto damp hair, focusing on the scalp.
Step 2: Indulge
Enjoy the deep cleansing experience and floral aroma.
Step 3: Rinse
Thoroughly rinse with water.
Step 4 (Recommended): Conditioner
Consider using one of the Authentic Beauty conditioners for added nourishment and optimal results.
Step 5: Embrace Refreshment
Enjoy your revitalised hair.
Clean Formulas
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.
A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and mellow woods.
Aqua (Water, Eau) · Sodium C14-16 Olefin Sulfonate · Cocamidopropyl Betaine · Sodium Methyl Cocoyl Taurate · Sodium Chloride · PEG-120 Methyl Glucose Dioleate · Panthenol · Oryza Sativa (Rice) Extract · Parfum (Fragrance) · Sodium Benzoate · Citric Acid · PEG-7 Glyceryl Cocoate · Coconut Acid · Glycerin · Guar Hydroxypropyltrimonium Chloride · Geraniol · Linalool · Propylene Glycol